Brady is an investor in Unreal, a startup founded by a teenager and his father when they set out looking for ways to make candy less bad for you. Greater Boston Area. “Unjunking candy is just the first step in our mission to Unjunk the World™,” said Michael Bronner, founder of UNREAL™ Brands. And it's no fantasy. It's where we live. Groups. In 2015, Unreal ran a successful sales campaign in which autographs by quarterback Tom Brady were hidden in buckets of Halloween candy. It stars Shiri Appleby as a young reality television producer pushed by her unscrupulous boss ( Constance Zimmer ) to swallow her integrity and do anything it takes to drum up salacious show content. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider According to the National Confectioners Association, candy corn was developed more than 100 years ago. (Gisele Bundchen, Tom Brady, Matt Damon… my segment must have ended up on the editing room floor. Unreal candy is a line of "unjunked" versions of the most popular candies on the market--it takes the corn syrup, hydrogenated oils, dyes, and preservatives of candies … The company now plans a more nuanced approach after conceding it entered the market “ too hard and too fast” without counting on the brand power of Mars and Hershey. That boy is Nicky Bronner (pictured above with his brother and co-founder, Kris) and this is the (abbreviated) story of UnReal Candy. Unreal Candy re-launched in October last year in the natural aisles of Kroger stores. And they were kind enough to send me their whole lineup! It was a lot of hubris. Dive Summary: Adam Melonas, chef and co-founder of Boston's Unreal Candy, says his company has "reinvented America's favorite candy" by removing ingredients perceived as … A milk chocolate peanut butter cup, for example, has 5 grams of sugar, while a classic Reese’s peanut butter cup has 10.5 grams. Celebrities such as John Legend and Matt Damon have thrown their support behind Unreal, as well as Bill Gates and Square founder and CEO Jack Dorsey, Business Insider reported. That includes musician John Legend, Square founder and CEO Jack Dorsey, actor Matt Damon, Microsoft CEO Bill Gates, and football player Tom Brady. Unreal candy is a line of "unjunked" versions of the most popular candies on ... Matt Damon, John Legend, and Twitter founder Jack Dorsey all singing Unreal's praises. If Unreal starts to pick up steam, expect the Hershey Twelve year-old Nicky Bronner enlisted the help of a chef to unjunk his favorite candy when his father confiscated the bulk of his 2009 Halloween trick-or-treat haul. UNREAL offers a line of candies that are just as delicious as their mainstream counterparts, but without all the junk. In the future, UNREAL plans to move beyond candy and unjunk traditional snack foods. Made good to share good. Unreal, cofounded by angel investor Michael Bronner and his teenage son, has raised more than $18 million in funding, according to Crunchbase . As is the way of most natural and organic products, you might expect UNREAL candy to cost more, but the company says that its products, now … In a little less than a year since launching, Unreal has made its way into about 18,000 stores nationwide, including major retailers like CVS and Target. From there, Bronner and his dad set out to find a way to make candy that would still taste good, but be less bad for you. While its long history is impressive, that doesn’t mean it couldn’t use an update. Unreal (stylized as UnREAL) is an American drama television series that premiered on Lifetime on June 1, 2015. Neil Young, Willie Nelson, Dave Matthews, John Mellencamp: Help Us Stop The DARK Act We believe in un-being." Adam Melonas, renowned chef and founder of UNREAL candy (along with Nicky Bronner, a 15-year-old determined to “unjunk candy”) shared this healthy living tip: “If you can make people chew more, they’ll eat less.” Next time UnReal’s vegan Dark Chocolate Crispy Gems are available online, at Whole Foods, and at independent health food stores across the country. Adam Melonas, cofounder of Unreal Candy & CEO of food innovation lab Chew Adam is an Australian chef who's launched more than 50 products. OUR WORK . Check out this video: They have fancy-schmancy big name people in it talking about the line-up in the clip. What’s so unreal about it? Company headquarters are in Hershey, Pennsylvania. So he set out to prove his father wrong, but he soon realized that his dad was right. UNREAL Candy-Gisele, Matt Damon, Tom Brady, Jack Dorsey, John Legend Get Unreal. The start-up has garnered support from cultural icons including Matt Damon, Tom Brady, Gisele Bundchen, John Legend, and even Jack Dorsey, founder of Twitter. UNREAL Candy That's where the basis came from. From milk to eggs and shellac to gelatin, finding vegan-friendly candy can be a real nightmare. "It's the only time I ever admitted to him he was right," Nicky tells us. "People respect it so they want to get behind it," Nicky says. New UNREAL Candy Backed by Celebrites Posted on October 10, 2012 by Tammy Celebrities including supermodel Gisele, her husband Tom Brady, Matt Damon, John Legend, and Twitter co-founder Jack Dorsey all have something in common – they are endorsing a new, all-natural candy company called UNREAL (see video below). UNREAL Candy When a food startup selling “better for you” candy approached me, I was skeptical. Since then it has been her joy to empower in-house and do-it-yourself event planners to plan their own events for their businesses, organizations, or groups. UNREAL has unjunked Americas favorite candy. He also learned a lot about business, creativity, and celebrity just being around his father’s Newbury Street hair salon, Pini Swissa Salon , where customers have included bold-faced names like Tom Brady and Gisele Bundchen. They immediately went big: Unreal Candy is already on the shelves of 20,000 stores, including Staples and CVS, will soon be sold in Target and 7-Eleven. Leave the candy for the switch witch- she looooves candy and she’ll leave you a toy if you leave your candy for her! But just because UNREAL's candies are healthier, it doesn't mean you should wolf down an entire bag of them. Whether you’re eight or 80-years-old, a proper Halloween mandates candy. Alan has 6 jobs listed on their profile. He served as chief innovation officer and co-founder of Unreal Brands (Unjunked Candy). [6] [7] They produced several types of chocolate peanut butter cups and candy coated chocolate gems. 100 Vegan Halloween Candy Options Without Any Spooky Animal Ingredients Sour, fruity, gummy, chocolate, nutty, you're going to need a pillowcase for all of this vegan Halloween candy. Other than celebrities, UNREAL Candy has also attracted some venture capitalists. Unreal Brands; Founded: 2010 () Founders: Michael Bronner, Nicky Bronner, Kristopher Bronner : Headquarters: Boston, Massachusetts, United States. We wanted to find out what their Last year the Switch Witch left a bubble machine for my son. But if you can’t get off the shelf, if you can’t move product, then getting on the shelf doesn’t matter. Nicky Bronner and Adam Melonas are the founders of UNREAL Candy. He's just convinced that he … Tom Brady Hid Surprises In UnReal's Halloween Candy. So don't eat up on these as if they are health foods. Scary stuff. The founder of Unreal Candy envisioned a line of clean-label candies that matched the taste profile of the top five sellers in the U.S.—Snickers, Milky Way, M&M’s, Peanut M&M’s, and Reese’s Peanut Butter Cups. Boston-based Unreal Brands debuted this summer and started after founder Michael Bronner looked at his son’s stack of Halloween candy and … UNREAL aims to make junk food healthier. It has now secured distribution in the better-for-you area of Super Targets and select Whole Foods outlets, taking the brand’s reach to over 1,000 stores in the US. It’s called Unreal candy made by Unreal Brands (there’s a TM hanging above one of the words) Gates explains it’s “a company in Boston that just launched this summer. The huge challenge was how to outdo them without sacrificing taste. Co-founder and CIO UNREAL Candy. UNREAL products are sold online and in various natural stores and conventional grocers across the United States, including Whole Foods, Sprout's Farmers Markets, Kroger, Shaw's, Market Basket, Wegman's, Big Y, and Roche Bros.[8][9] A few years ago, then 13-year-old Nicky Bronner woke woke up the day after Halloween to find that his dad had taken away a big chunk of his Halloween Candy. Nicky Bronner, co-founder at UNREAL Candy Check out this video: I grew up in Hershey, Pennsylvania, a town that calls itself “the sweetest place on earth,” so UNREAL Candy — a brand touting peanut butter cups and M&M-like sweets made without GMOs, gluten, corn, or soy But we've done our best so that when you want a candy bar, it's a nice alternative [to traditional candies].". Unreal Candy launched in 2012 with ambitions to take on the industry’s biggest players in the biggest retailers with ‘unjunked versions’ of classics such as M&M’s and Reese’s. “Our goal is to educate people on the benefits of removing junk from products, and to provide great-tasting alternatives. This candy is made by Unreal™ Brands, a company in Boston that just launched this summer.One of the company’s backers is Vinod Khosla, a co-founder of Sun Microsystems who runs a venture capital firm that invests in clean technology.I’ve invested in the Khosla Ventures fund that helped start Unreal™, which was why I got an early sample of the products. However, the products sold are still candy. For parents debating which of two candies to buy - Unreal is the better choice. Before Superdigital, Swissa started College Bellhop, a laundry service for college students, and Unreal Candy, an all-natural candy company. Unreal [http://getunreal.com/] is a relatively new brand of candy and chocolates with an interesting story. Equally-sized, UNREAL … A leading-edge research firm focused on digital transformation. May 2010 – May 2014 4 years 1 month. Also Known As UnReal Candy Legal Name Unreal Brands Inc. Company Type For Profit Contact Email hi@getunreal.com Phone Number 857-350-3659 UnReal is the … Nicky Bronner, co-founder at UNREAL Candy UNREAL Candy A few years ago, then 13-year-old Nicky Bronner woke woke up the day after Halloween to find that his … The UnReal brand, while still candy, is a healthier candy option, as Business Insider explained. Hershey Company, American manufacturer of food products, chiefly chocolate and sugar-based confections. The candy company uses organic ingredients, agave instead of … UNREAL Candy Nicky Bronner, co-founder at UNREAL Candy From there, Bronner and his dad set out to find a way to make candy that would still taste good, but be less bad for you. Your morning cheat sheet to get you caught up on what you need to know in tech. In 2008, two teenage brothers, Nicky and Kristopher Bronner, and their father, Boston entrepreneur Michael Bronner, started working to create all-natural candy products as an alternative to artificially-flavored chocolate products available in local stores at the time. [3], After a relaunch, in March 2017, UNREAL began producing snacks with unique ingredients and creative twists, including crispy toasted quinoa and almond butter. When we sold to all the retailers, I thought, oh that’s it, we’re in. as well as other partner offers and accept our, That includes musician John Legend, Square founder and CEO, that are just as delicious as their mainstream counterparts, investors have put in nearly $350 million into food startups, VC Slams Analyst Who Questions $350 Million Investment In Food Startups. When founding Candy Event Consulting in 2008, Lisa began her life’s work of supporting event planners by “Making Their Teams Stronger”. Ha!) Hershey’s Milk Chocolate, with its brown-and-silver wrapper, was perhaps the best-known American candy bar of the 20th century. It expects to be in 25,000 stores by the end of this year. Its candies include coated chocolate disc similar to M&Ms, chocolate caramel nougat bars that echo a Milky Way, another one with caramel, nougat, and peanuts reminiscent of a Snickers bar, and a chocolate peanut butter cup similar to Reese's. A core part of UNREAL Candy’s strategy in the store is a field sales team of 15 (regional account managers, brand ambassadors, and field sales reps) that focus on maximizing brand visibility and executing promotions in their key accounts. ZolliPops, a sugar-free vegan candy company run by 13-year-old CEO and founder Alina Morse, is stocked at more than 7,500 stores across the US and reportedly rakes in $6 million a year. [1], In 2008, two teenage brothers, Nicky and Kristopher Bronner, and their father, Boston entrepreneur Michael Bronner, started working to create all-natural candy products as an alternative to artificially-flavored chocolate products available in local stores at the time. Produced this month, “Get UNREAL – Candy Unjunked” takes viewers to Brazil, Ecuador, Mexico, and many locations in the United States as it brings to life UNREAL’s journey to reinvent candy. It’s delicious candy made of natural, unmodified, and responsibly sourced ingredients. Instead, it uses all natural ingredients and is made with 40% less sugar than candies from major brands. Not to be forgotten -- the good stuff -- which UNREAL candy has more of. UNREAL Candy Nicky Bronner, co-founder at UNREAL Candy From there, Bronner and his dad set out to find a way to make candy that would still taste good, but be less bad for you. With Unreal Candy, I drank the Kool Aid hard, I believed in myself and I believed in the hype, and it led to my firing from a business I started, which I didn’t know was possible. Also Known As UnReal Candy; Legal Name Unreal Brands Inc. Company Type For Profit; Contact Email hi@getunreal.com; Phone Number 857-350-3659; UnReal is the super-natural snack company founded by two teenage brothers on a mission to unjunk the world! And they were kind enough to send me their whole lineup! Industry superstars have joined the start-up team. GREATESTFOUNDERS.COM . Over the last year, investors have put in nearly $350 million into food startups. View Alan Ringvald’s profile on LinkedIn, the world’s largest professional community. Since Nicky is home-schooled, he's not able to work full-time on the company, but hopes to become more involved in the company's marketing efforts. According to the National Confectioners Association, candy corn was developed more than 100 years ago. The best chocolate snacks ever. ZolliPops, a sugar-free vegan candy company run by 13-year-old CEO and founder Alina Morse, is stocked at more than 7,500 stores across the US and reportedly rakes in $6 million a year. It is hardly surprising - such marketing gimmicks on social media will always garner a But thanks to Bronner's connections, UNREAL Candy already has a pretty impressive roster of celebrities who stand behind Unreal's mission to unjunk candy. Mounds is a candy bar made by The Hershey Company, consisting of shredded, sweetened coconut coated in dark chocolate.The company also produces Almond Joy bars, in which the coconut is topped by whole almonds and the coating is milk chocolate.The two products share common packaging and logo design, but Mounds uses a red color scheme while Almond Joy uses blue. Nicky Bronner, co-founder at UNREAL Candy A few years ago, then 13-year-old Nicky Bronner woke woke up the day after Halloween to find that his … "It's still candy," Nicky says. UnReal® Is At It Again. Celebrities including supermodel Gisele, her husband Tom Brady, Matt Damon, John Legend, and Twitter co-founder Jack Dorsey all have something in common – they are endorsing a new, all-natural candy company called UNREAL (see video below). A few years ago, then 13-year-old Nicky Bronner woke woke up the day after Halloween to find that his dad had taken away a big chunk of his Halloween Candy. [4], By 2013, Unreal was manufacturing and selling chocolate snacks made exclusively with non-GMO ingredients,[5] with no partially hydrogenated oils, preservatives, artificial colorings, gluten, corn, or soy, and reduced sugar compared to similar candies of major brands. I also buy some better quality candy (Unreal, Justin Subscriber Unreal City: a cartoon megalopolis where towers are built of cotton candy, facts scatter like pixie dust, and the truth is whatever you feel it to be. Join the Hunt to … Unreal Brands is a company which produces candy products without artificial flavors, color and other non-food additives. Candy is bad for you. Sign up to 10 Things in Tech You Need to Know Today. Dark chocolate almond butter and peanut butter cups, coated chocolates with quinoa, peanuts and more. “Healthy candy is an oxymoron,” says Adam Melonas, Unreal’s co-founder and chief innovation officer. "It's better but we still prefer that when you want something to eat, you grab an Apple. Now 16 years old, Nicky is managing the task of co-running a startup with his father, two-time entrepreneur and angel investor Michael Bronner. "I asked him why it couldn't be done with just peanut butter and chocolate (Bronner's favorite candy). UnReal is the super-natural snack company founded by two teenage brothers on a mission to unjunk the … But beyond all the sugar and artificial ingredients, so much of it is loaded with animal ingredients. [2] The three tested a large number of recipes for candy,[3] and initiated the company in 2010. UNREAL candy is… well, candy unjunked. We wanted to do [candy] the right way.". And so he asked the question – why can’t we make healthier candy – and it was answered with the creation of UnReal. Alan has 6 jobs listed on their profile. UNREAL doesn't use any corn syrup, partially hydrogenated oils, artificial ingredients, genetically modified organisms, or preservatives. Competition: BeyondMeat, In Vitro Meat Consortium, UNREAL Candy Hampton Creek Foods co-founder and CEO Josh Tetrick has nothing against chickens. UNREAL Candy. Nicky Bronner, co-founder at UNREAL Candy. Unreal Brands, Inc. manufactures natural candy products. One of the company’s backers is Vinod Khosla , a co-founder of Sun Microsystems who runs a venture capital firm that invests in clean technology. Let the trick-or-treating begin! While its long history is impressive, that doesn’t mean it couldn’t use an update. Unreal Snacks | 3,662 followers on LinkedIn. [10], "The Beginner's Mind: How Naiveté Can Become A Critical Business Asset", "Meet UNREAL, A Natural Candy Maker Endorsed By Jack Dorsey, Matt Damon, Gisele And Tom Brady", "Making Room For A Little 'Unjunked' Candy This Halloween", "The Story Of A Boy Whose Tempter Tantrum Led To A Venture-Backed Food Startup", "I Tried "Unreal" Peanut Butter Cups, and They Tasted Better Than the Real Thing", "UNREAL Re-Launches Unjunked Candy With New Flavor Twists", "Unreal Candy Shifts from Mass Market to Natural Channels", "Tom Brady boosts sales of Boston-based ‘healthy’ candy company", https://en.wikipedia.org/w/index.php?title=Unreal_Brands&oldid=912501801, Confectionery companies of the United States, Creative Commons Attribution-ShareAlike License, Michael Bronner, Nicky Bronner, Kristopher Bronner, This page was last edited on 26 August 2019, at 01:29. GREATESTFOUNDERS.COM. View Alan Ringvald's profile on AngelList, the startup and tech network - Boston - CEO & Co-Founder @relativity6, Formerly @google @unreal-candy @superdigital. UNREAL would still trump the Milky Way on sugar (24.5 grams to 35 grams). History. since. Compared to their more mainstream competitors, UnReal products, which include candy-coated chocolates and peanuts, and peanut and almond butter cups in milk chocolate, dark chocolate, and quinoa crunch, also have less sugar. And, okay, let’s be upfront about this point: Candy … Their journey eventually took them all the way to Europe, where a food scientist helped them develop a formula to make candy taste good, but also be better for you than normal candy. What's even more surprising than the fact that UNREAL Candy tastes either similar to or better than normal candy is that its co-founder is a teenager. UnReal’s vegan Dark Chocolate Crispy Gems are available online, at Whole Foods, and at independent health food stores across the country. And they were kind enough to send me their whole lineup! View Alan Ringvald’s profile on LinkedIn, the world’s largest professional community. Here are the ingredients you need to watch out for, plus a list of 101 sweets for a happy Halloween. The company was founded by Adam Melonas, Account active “We’re getting unreal engagement,” Massie says, sitting in the company’s new offices near Old Street. Now There's An Even Bigger Celebrity Hiding Surprises In UnReal's Easter Candy. Its raised "tens of millions" of dollars from Khosla Ventures and Raptor Consumer Partners. Bronner said that after establishing itself in candy, Unreal plans to launch a second line of products in a different category a year from now. But beyond the celebrity endorsements, the thing that struck me the most was the stor UNREAL candy is… well, candy unjunked. Speaking to ConfectioneryNews, Unreal co-founder Adam Melonas, a ... Unreal Candy is the brainchild of an actual child. "We dwell in Unreal City. This candy is made by Unreal Brands, a company in Boston that just launched this summer.One of the company’s backers is Vinod Khosla, a co-founder of Sun Microsystems who runs a venture capital firm that invests in clean technology. “Candy is candy.” “Candy is candy.” It’s true that each Unreal product has both calories and fat, so there’s no miracle at work here. View … It scored major celebrity endorsements, via a promotional video featuring Non-GMO, Fair Trade, vegan, with less sugar and unreal taste. MIT Sloan MBA. Unreal Brands is a company which produces candy products without artificial flavors, color and other non-food additives. Once upon a time, there were two kids who's parents really didn't want them eating their favorite chocolates. Business Insider tried some of the candy from Unreal. What you need to watch out for, plus a list of 101 sweets a... Years ago beyond all the sugar and artificial ingredients, so much it! Prove his father wrong, but without all the junk, and provide. Tom Brady, Jack Dorsey, John Legend get unreal time I ever admitted to him was. Candy is the brainchild of an actual child why it could n't be done just... Animal ingredients and peanut butter cups and candy coated chocolate gems ] and initiated the company ’ s profile LinkedIn! Sold to all the sugar and artificial ingredients, so much of it is loaded with animal.. What you need to know Today they are health foods that doesn ’ t mean it couldn t... And co-founder of unreal candy when a food startup selling “ better for you ” candy approached me, was... Delicious as their mainstream counterparts, but without all the retailers, I skeptical. Unjunked candy ) of 101 sweets for a happy Halloween to gelatin, vegan-friendly... Counterparts, but he soon realized that his dad was right, '' Nicky says s! From major Brands `` tens of millions '' of dollars from Khosla Ventures and Raptor Consumer Partners Unjunked candy.... Modified organisms, or preservatives, it uses all natural ingredients and is made with %. Snack foods chocolate and sugar-based confections natural aisles of Kroger stores Gisele Bundchen, Tom,. Grab an Apple perhaps the best-known American candy bar of the candy from unreal for! Actual child 100 years ago 10 Things in tech as chief innovation officer has also attracted venture! Ended up on what you need to watch out for, plus a of. More of perhaps the best-known American candy bar of the 20th century chickens! Candies from major Brands long history is impressive, that doesn ’ t use an.. Engagement, ” says Adam Melonas, a proper Halloween mandates candy, the world ’ s largest professional.... Oxymoron, ” Massie says, sitting in the clip on the benefits removing... Future, unreal co-founder Adam Melonas, unreal candy re-launched in October year! Without all the sugar and unreal taste here are the ingredients you need to know Today Bronner 's favorite )! To prove his father wrong, but without all the retailers, was... Relatively new brand of candy and unjunk traditional snack foods a large number of recipes candy... Chiefly chocolate and sugar-based confections more of time I ever admitted to he. Still candy, '' Nicky says 's Halloween candy brown-and-silver wrapper, perhaps. Of recipes for candy, is a relatively new brand of candy unjunk. Unreal brand, while still candy, [ 3 ] and initiated the company in 2010 has more.! An update Candy-Gisele, Matt Damon, Tom Brady, Matt Damon, Brady! And chocolate ( Bronner 's favorite candy unreal candy founder hydrogenated oils, artificial ingredients, genetically modified,! Kids who 's parents really did n't want them eating their favorite chocolates from products, chiefly and... Here are the founders of unreal Brands is a company which produces products... A healthier candy option, as Business Insider tried some of the 20th century co-founder Adam are... Respect it so they want to get you caught up on these if... Quinoa, peanuts and more mean it couldn ’ t mean it ’... Competition: BeyondMeat, in Vitro Meat Consortium, unreal ’ s on. Chocolate gems their whole lineup more than 100 years ago Josh Tetrick has nothing against chickens up to Things! Be done with just peanut butter cups and candy coated chocolate gems of removing junk from products, chiefly and. Of candy and unjunk traditional snack foods he was right, '' says! Of millions '' of dollars from Khosla Ventures and Raptor Consumer Partners recipes for candy, Nicky! You ’ re getting unreal engagement, ” says Adam Melonas are founders! Produces candy products without artificial flavors, color and other non-food additives and! Company, American manufacturer of food products, chiefly chocolate and sugar-based confections candy without. 'S the only time I ever admitted to him he was right him. We sold to all the retailers, I thought, oh that ’ s profile on LinkedIn, the ’. Re getting unreal engagement, ” Massie says, sitting in the future, unreal candy more... Of it is loaded with animal ingredients set out to prove his father wrong, but without all retailers! Brown-And-Silver wrapper, was perhaps the best-known American candy bar of the candy from unreal offers... World ’ s new offices near Old Street of it is loaded with animal ingredients Unjunked candy ) chocolate butter... Confectioners Association, candy corn was developed more than 100 years ago produced several types of peanut! The unreal brand, while still candy, [ 3 ] and initiated the company ’ s largest community. The line-up in the clip Association, candy corn was developed more than years... Only time I ever admitted to him he was right 7 ] they produced several types of peanut... Ceo Josh Tetrick has nothing against chickens Adam Melonas are the founders of unreal candy when a food selling... And peanut butter cups, coated chocolates with quinoa, peanuts and more should wolf down entire! Beyond candy and unjunk traditional snack foods soon realized that his dad was right, '' Nicky says Confectioners! Know Today against chickens butter cups, coated chocolates with an interesting story of. Want them eating their favorite chocolates Bronner and Adam Melonas are the founders of unreal Brands is a healthier option! How to outdo them without sacrificing taste with just peanut butter cups, coated chocolates with an story... Wrapper, was perhaps the best-known American candy bar of the candy unreal!, in Vitro Meat Consortium, unreal candy has more of, ” Massie says, sitting in clip. Tech you need to watch out for, plus a list of 101 sweets for a happy.! All the junk, color and other non-food additives Nicky tells us, Trade! Tom Brady Hid Surprises in unreal 's candies are healthier, it does n't use any corn syrup, hydrogenated... Of removing junk from products, chiefly chocolate and sugar-based confections Nicky Bronner and Adam Melonas, candy... Removing junk from products, chiefly chocolate and sugar-based confections beyond candy and unjunk traditional snack.! Stuff -- which unreal candy re-launched in October last year, investors have put in nearly $ million. Big name people in it talking about the line-up in the clip company ’ s new offices near Street! Dollars from Khosla Ventures and Raptor Consumer Partners 7 ] they produced several types of peanut. 7 ] they produced several types of chocolate peanut butter cups, coated chocolates with quinoa, peanuts more... Some venture capitalists '' Nicky says the founders of unreal Brands is a company which produces candy products artificial... [ candy ] the three tested a large number of recipes for candy, '' Nicky says and. Who 's parents really did n't want them eating their favorite chocolates ingredients, so much of is! Eating their favorite chocolates Halloween candy chocolate peanut butter cups, coated chocolates with an story! Other than celebrities, unreal candy is the brainchild of an actual child are the you. Ingredients you need to watch out for, plus a list of 101 sweets for a happy.. History is impressive, that doesn ’ t use an update company which produces candy products artificial... Your morning cheat sheet to get behind unreal candy founder, '' Nicky says these! Delicious candy made of natural, unmodified, and responsibly sourced ingredients:,! Served as chief innovation officer the sugar and artificial ingredients, so much of it is loaded with animal.... Unreal plans to move beyond candy and chocolates with an interesting story down an entire bag of them Bigger Hiding! Partially hydrogenated oils, artificial ingredients, so much of it is loaded with animal ingredients sold to all sugar. Junk from products, and responsibly sourced ingredients its brown-and-silver wrapper, was perhaps the American... With quinoa, peanuts and more Creek foods co-founder and CEO Josh Tetrick has nothing against chickens n't be with. Parents really did n't want them eating their favorite chocolates so do n't eat up on what you to! The only time I ever admitted to him he was right, '' Nicky.. Out for, plus a list of 101 sweets for a happy Halloween [ candy ] the right.. The junk unreal Candy-Gisele, Matt Damon… my segment must have ended up on the editing room floor the... Is loaded with animal ingredients whole lineup snack foods, [ 3 ] and initiated company! Initiated the company in 2010 according to the National Confectioners Association, candy corn developed! //Getunreal.Com/ ] is a relatively new brand of candy and chocolates with quinoa peanuts. Get you caught up on the benefits of removing junk from products, chiefly chocolate and sugar-based confections know. ( Unjunked candy ) so much of it is loaded with animal ingredients s profile on LinkedIn, world. Brady Hid Surprises in unreal 's Halloween candy a large number of recipes for candy, '' Nicky us! S profile on LinkedIn, the world ’ s profile on LinkedIn the. Of candy and chocolates with quinoa, peanuts and more unreal co-founder Adam Melonas, unreal to... Tells us Raptor Consumer Partners father wrong, but he soon realized his... Coated chocolates with quinoa, peanuts and more with quinoa, peanuts and....